SHOULD I LOVE IT?

Everyone's got their opinions about just how much of a bargain bid-up.tv's lots really are. The guide (high street) prices they display are at the upper end of the scale, to say the least.

But you can't help studying the way they play you along, it's a bit like watching a magician, slight of hand and all.

Its biggest strength has to be its auctioneers and auction assistants (who show off the lots), who can be very funny when they get together. The whole channel generally has a smarter, pacier look-and-feel than other shopping channels.

bid-up.tv launched in November 2000. In April 2003 it got an image update that made the Auction Arrow part of its logo.

Find bid-up.tv on Sky Digital and ntl:home EPG number 647, Telewest 745 and Freeview channel 23.

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